Valuing Intangibles: Ranking Brands, Measuring Trade Mark Use
25 November 2014, Centre for Commercial Law Studies, London
As a part of the ESRC Google Data analytics Social Science Research Project, the Queen Mary Centre for Globalisation Research and CCP organised a workshop to help collect feedback on Google Trends and to spread knowledge about what we have learned in using this data.
The workshop comprised of three main presentations on:
- Results on data obtained from Google Trends, and details on linking and using the data.
- Results on changes in brand value in the car industry as a result of product recalls.
- Findings from our work on brand value of listed companies in Europe.
About the project:
The aim of this project is to contribute to the measurement and understanding of intangible
assets, specifically of brands.
The project has two main objectives:
- To collect data from Google Trends on the frequency with which brands and trade marks are cited there and to show how the data can be used reliably.
- To study the value and use of brands and trade marks in the United Kingdom and Europe with the help of data from Google Trends.
To identify exogenous changes in brand value we have chosen to focus part of our work on the brand value of car manufacturers and car models in the UK and Germany. Recalls of these products allow us to identify significant negative shocks to brand value in this industry.
CCP 10th Annual Conference
12-13 June 2014, University of East Anglia, Norwich
With a record number of over 120 delegates from the worlds of academia and practice, this month saw the CCP 10th Annual Conference take place on the 12th and 13th June.
This year the focus was on Problem Markets - the markets that appear to some not to be working well for the consumer and can often seem a bit ‘too hot’ for regulator to handle. This provides a stream of work for competition agencies and the conference examined key themes from a variety of multi-disciplinary perspectives.
Factors identified as potentially creating problem markets included economic factors, both the demand-side and supply-side, as well as wider political and social factors. The potential to which intervention can help matters was also discussed, with reflection on the legal framework and past case experience in the UK, EU and US, as well as on number of specific ‘problem' sectors such as financial services, health, energy and air transport.
Speakers came from a variety of disciplines and included leading international academics from University of California, University of Liège and Norwegian School of Economics, and representatives from both the public, private and third sector such as the Competition and Markets Authority, Ofcom, RBB Economics and Which?
8th CLEEN Workshop 2014
10-11th June 2014, University of East Anglia, Norwich
On the 10th and 11th June, the Centre of Competition Policy (CCP) was pleased be host to the 8th Competition Law and Economics European Network (CLEEN) Workshop.
The workshop showcased the work of early career researchers from the networks member’s institutions. Those represented this year came from the Amsterdam Centre for Law and Economics, University of Amsterdam; European University Institute, Florence; the Bergen Center for Competition Law and Economics at the Norwegian School of Economics and the University of Bergen; Mannheim Centre for Competition and Innovation Max Planck Institute for Research on Collective Goods, Bonn; and, the Tilburg Law and Economics Centre (TILEC), Tilburg University.
With over 45 delegates in attendance the presentations that took place over the two days were on a variety topics ranging from Empirical Issues to Healthcare, Collusion to Public Goods and Procurement, and Mergers and Vertical Issues.
The network, which was originally established by CCP and TILEC, has created a productive working relationship among a number of European institutions for Law and Economics. Now in its 8th year the workshop has proved invaluable in helping to establish links and create an effective exchange programme which has helped merge ideas and generate potential research projects.