The research aims to understand search and switching behaviour within the context of consumers suffering from potential behavioural biases and firms aiming to exploit this, with a specific focus on vulnerability.
Markets and Systemic Challenges
Work in this area was previously reported under the project heading of Consumers. Information and results on the Which? Big Switch Project can also be found here.
RESEARCH GROUPS
RESEARCH THEMES
Markets and Systemic Challenges
RESEARCH PROJECTS
Equity and Justice in Energy Markets
Valuing Intangibles: Ranking Brands, Measuring Trademark Use
EXTERNALLY COMMISSIONED RESEARCH
We undertake commissioned research and consultancy for a range of public, private and third sector organisations.
To guarantee independence our research appears in the public domain but we recognise that exceptionally there may be a need to observe confidentiality.
For further information, please contact us.