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Markets and Systemic Challenges

Work in this area was previously reported under the project heading of Consumers. Information and results on the Which? Big Switch Project can also be found here. 


Behavioural Biases, Vulnerable Consumers and Markets

The research aims to understand search and switching behaviour within the context of consumers suffering from potential behavioural biases and firms aiming to exploit this, with a specific focus on vulnerability.

Digital and Information Industries

The focus is on a number of new markets created by the digital economy, such as Aps; new structures, such as internet platforms to deliver these to the consumer; and new needs for regulations. 

Health Care and the Pharmaceutical Industry

The research is aimed at understanding and evaluating the increased introduction of competition into healthcare. A particular focus is the pharmaceutical market and recent cases relating to pay-for-delay and early entry agreements. 

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