The research aims to understand search and switching behaviour within the context of consumers suffering from potential behavioural biases and firms aiming to exploit this, with a specific focus on vulnerability.
Markets and Systemic Challenges
Behavioural Biases, Vulnerable Consumers and Markets
Digital and Information Industries
The focus is on a number of new markets created by the digital economy, such as Aps; new structures, such as internet platforms to deliver these to the consumer; and new needs for regulations.
Health Care and the Pharmaceutical Industry
The research is aimed at understanding and evaluating the increased introduction of competition into healthcare. A particular focus is the pharmaceutical market and recent cases relating to pay-for-delay and early entry agreements.