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Prachi Hejib, PhD Student

Prachi is a Research Student in the School of Economics. Before starting her PhD, she studied Behavioural Economics at the University of Nottingham where she developed her interests in experimental economics and individual decision making.

In particular, she is interested in how behavioural biases affect individual decision making in complex and uncertain environments; whether firms can use these biases to take advantage of consumers; and how regulators can minimise such negative effects. Other areas include lying aversion, risk attitudes, social preferences, conditional cooperation, and game theory.

Her PhD is fully-funded by the Network for Integrated Behavioural Sciences (NIBS) who hold an ESRC Grant under the theme "The science of consumer behaviour". She is also associated with the Centre for Competition Policy (CCP).


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